SEO/Marketing : Social Media Marketing

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• How it Works
• Social Media Marketing

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Socia Media

Many of us know social media by it's other names: Facebook, MySpace, Twitter, YouTube, LinkedIn and many more. These services are called social media because they each offer a way for users/businesses to create their presence (or additional presence) on the web and interact with each other, some in real time.

Social media marketing can benefit organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built.

Popular Uses for Social Media Marketing

• Customer Service
• Advertising & PR
• Announcements (News & Updates)

Why Practice Social Media Marketing?

Beyond your standard banner ads and targeted (annoying) pop-up ads, the most relevant way to gain a following and improve your search engine rankings is to properly execute a social media marketing campaign. Here is why you should consider it:

1. It's natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.
2. It's defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
3. It's low-cost/high returns. If done by yourself, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.
4. It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn't interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.
   
   Source: doshdosh