Logos & Branding

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• Logo Design/Branding Made Easy
• A Word On Logos
• Business Identity

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Logo Design & Branding Made Easy

Also called logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc, often uniquely designed for ready recognition.

With years of experience in web design and development, comes the opportunity to help a company create it's brand. Our Logo Design services help build a company's brand value by providing a strong, unified image. A company's logo is it's cornerstone to memorable branding that is used across all advertising and sales materials.

Few things are as important in business as the manner in which your business is perceived. That's why we try and stress the importance of an effective business identity. A business identity consists of not only a good name, logo, business cards and letterhead, but also includes things like how you market your services and how you deal with your clients.

Your Business Name

The business name is important. Large companies spend thousands, if not millions of dollars on creating effective and memorable business names. Two well know examples are "Verizon" (which used to be GTE) and "Altria" (which used to be the Phillip Morris tobacco company).

What you name your business can have an incredible impact on how your company is perceived by potential customers. In fact, many entrepreneurs will obsess for hours, even days, on what to name their company.

Choosing a business name can be fun! Follow the steps below and you'll be on your way to a great sounding business name:

·     Make sure the name is easy to understand and remember: Because you want your business name to be passed along easily by word-of-mouth, make sure it is easy to understand and repeat. Companies with unusual names know this can present a challenge but can also provide for a memorable business name, once people have it in their minds.

·     Choose a name that can survive the growth of your company: If you start out as a VCR repair company and eventually broaden out to repair DVD players, sell DVD's or offer upgrades; then the name VCR World, Inc. won't do you any good. Choose a name that is broad enough to give your business growing room and narrow enough to retain the power to communicate its focus.

·     Make it unique: As a business owner, you'll be required to file legal forms indicating your business intent and the fictitious name you've chosen. Your name must also be unique, since two businesses in the same geographic area cannot legally operate under the same name. It's a good idea to prepare a list of three or four alternate business names when you go to file locally or incorporate your business.

An Effective Logo

Along with a great sounding name for your business, an effective logo can do wonders for the impression your company makes and serve as a pivotal point in your marketing efforts. Some businesses are known only by their logos, think of the McDonald's "Golden Arches" or the Nike "Swoosh".

Images copyright McDonald's Corp and Nike respectively.

Don't make the mistake so many first-time entrepreneurs make by having either no logo at all or a cheesy, home-made logo. WordArt (™ Microsoft) and ClipArt do not make for quality logos. Do it right from the start and impress your potential customers and competition alike.

The right business image is essential to successful service-based industries where your expertise is the "product". Industries like tax preparation, financial planning, legal services, insurance and real estate are prime examples.

Harness The Power of Your Image

Each time you interact with a client, your business image is created; every visit, every conversation, every presentation. Every contact influences your clients' perception of you.

Your business image is created by how your clients see you, NOT how you see yourself.

Most of their perception is based on emotion. Do you make each client feel good with every interaction? Do you make them feel confident in your abilities? The most powerful business image appeals to the emotions of clients.

Influencing clients' emotions with superior service is a key part of harnessing the power of your business image.

Connect What Clients See To What They Feel

After you've made your clients feel great, you need to help them connect their positive emotions to physical reminders of your business. Tangible things like your office environment, promotional items and document presentation are great ways to help clients make this connection.

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